Softworks is a textile house born in Australia and influenced by South American culture. It celebrates the beauty of natural materials, tactile textures, and thoughtful details.
Initial sketches for the primary icon design.
The brand creates products that feel timeless and familiar, designed to bring warmth, comfort and a sense of effortless elegance into everyday spaces.
The Softworks logo reflects this philosophy through a distinctive stitched wordmark that feels as though it has been embroidered directly into fabric.
Built from cross-stitch forms, the lettering evokes traditional needlework and handcrafted textiles, creating an immediate connection to the brand focus on linen and embroidery.
The main icon communicates comfort, rest, and home, while also reinforcing the handcrafted aesthetic found throughout the brand identity.
It captures the essence of Softworks in its simplest form: a celebration of softness, heritage, and beautifully made bedding designed for everyday living.
This icon takes the shape of an ornamental bed, serving as a direct representation of the brand´s product universe. It combines structure and softness through its symmetrical silhouette and stitched detailing.
Secondary icon design, drawing inspiration from artisanal embroidery and slow living, the brand balances modern simplicity with a sense of nostalgia.
The imperfect, tactile quality of the secondary icon gives it a sense of warmth and authenticity, while its decorative character references the heritage and craftmanship that inspire the collection.