The branding for Quino Pelzl is built around the same principles that define his work: structure, balance and intention.
The visual identity translates these ideas into a personal and reduced system that allows the objects to speak for themselves, focusing on clarity and purpose.
Rooted in design history, the identity created a dialogue between past and present.
Quino Pelzl´s branding reflects how contemporary design carries echoes of our history, where minimalism becomes a way to express warmth, emotion, and human connection.
The logo system is precise and structured, yet designed to feel approachable and human.
The secondary logo is formed by mirroring the initials Q and P to create a balanced, chair-like symbol, directly connecting the designer´s name to the objects he creates.
The icon further reduces this idea, using the same mirrored logic to distill the brand into its most essential and recognizable form.
Minimal forms, clear compositions and details reflect a design approach that feels both familiar and contemporary.
The color palette and visual system complete the identity with a focus on material honesty and longevity.
Neutral tones create a strong, architectural base, while muted accents form a timeless branding system designed to work consistently across digital and print applications.