For the One Lucky Lady project, I developed a comprehensive brand identity rooted in softness, nostalgia and effortless femininity.
The concept draws from vintage elegance and natural beauty, creating a visual world where optimism, warmth and charm are ever present.
To bring the identity in real world applications, I created a suite of stationery, including a thank you card and care tag that reflect the brand´s tone: personal, thoughtful and tactile.
The handwritten logo, accented with a four leaf clover, adds a personal, heartfelt touch to the brand.
Inspired by delicate memories, soft mornings, and the beauty in the mundane, One Lucky Lady captures the kind of femininity that is both gentle and never forced, always authentic.
The final outcome is a branding system that feels intimate and expressive perfectly aligned with the brands mission to celebrate slow living and gentle confidence.
The visual identity was crafted with attention to detail. I selected a harmonious typeface, paired with a refined color palette featuring muted tones which together express a balance between modern style and timeless emotion.
Each brand element was chosen to resonate with the target audience: women who appreciate beauty in simplicity and live with intentional joy.
A set of custom brand illustrations was also designed.