MRBL was created from the belief that everyday objects deserve the same attention as the spaces we carefuly curate.
By working with Calacatta Viola marble, the brand turns daily essentials into pieces that bring beauty, weight and intention to ordinary moments.
The MRBL wordmark was designed to feel refined, confident, and enduring. Its letterforms create a sense of character without relying on decoration, giving the brand a presence that feels both contemporary and timeless.
The balance between sharp structure and soft curves reflects the contrast found within the material itself.
I created a visual world for MRBL that positions the brand as more than a beauty product, presenting it as a sculptural and sensorial object.
The content explores the relationship between beauty, nature and everyday rituals.
I focused on creating an intimate and human feeling through close-up portraits, candid moments and documentary-style imagery rather than highly polished commercial photography.
Short form video content.
I incorporated tactile details such as marble, fabric, hair, water and skin to make the brand feel physical and sensorial.
The content turns an everyday object into something that feels collectible and almost artistic, reinforcing the idea of the product as a sculptural object.
The content portrays MRBL as a quiet sophisticated world built around ritual, materiality and intentional living, rather than simply selling a hairbrush.
The black and white photography adds a timeless, editorial quality while allowing the materiality of the marble to remain the focus.
At its core, MRBL is about slowing down and appreciating the rituals that shape our day, which is translated through the brand identity.
The icon acts as a discreet signature throughout the brand. Its simple form allows it to be used with subtlety, appearing as a mark of craftsmanship.
It also reflects the initials of the founder, introducing a personal layer to the brand, it portrays the hands-on nature of the brand.