Meekie is an Australian jewelry brand defined through creativity and spontaneity. Each piece is handcrafted with intention, designed to feel like a natural extension of the body.
Inspired by the imperfect beauty of organic shapes and the strength of femininity, this jewelry becomes wearable art, while every ring tells a story of individuality.
The creative direction was guided by seix keywords that define the brand´s personality: effortless, artistic, organic, spontaneus, free spirited and confident.
These became the foundation of every decision, from the earthy, sun washed color palette to the candid, movement based photography.
Although Meekie was already an established brand, the purpose was to expand its visual direction and bring more cohesion to its identity.
The original logo, a handwritten wordmark designed by the founder Bella, perfectly captured the raw and playful essence of the brand.
To develop a broader visual identity that could live across multiple platforms, a color palette was created, along a typographic system, photography guidelines and brand messaging that all align with Meekie´s vision.