Charlotte Amelia is a mindful clothing brand born from a deep need for change, a response to fast fashion´s toxic materials woven into our everyday lives.
A subtle but meaningful detail lies within the logo design: while most of the name is set in the regular weight, the letters H, E, A, and L appear in bold.
This intentional shift quietly highlights the world "heal", reflecting the brand´s deeper purpose: to nurture both the skin and the enviroment.
It´s a logo that feels deeply intentional, a modern symbol of care and conscious fashion.
For the imagery I combined digital and analog photography, to capture the essence of the modern muse, someone grounded in the now, yet inspired by the beauty of the past. Each frame becomes a quiet homage to nostalgia.
Social media content created in Madrid and Lisbon, Summer 2025
The brand identity project encapsulates an entire universe. Built with intention, beauty and emotional depth.
It goes beyond aesthetics to create a world where every element, from typography to texture, speaks the same visual language.
Visit Charlotte Amelia website designed by the studio here.
Charlotte Amelia shot by Nairi Geilici in Lisbon, July 2025