Aimé is a Paris-based vintage fashion brand rooted in the belief that fashion should trascend time.
Curating vintage and archive pieces from the late 80s to early 2000s, the brand celebrates emotion and conscious consumption, giving garments a second life through thoughtful storytelling and refined aesthetics.
It´s visual identity, including a handwritten logo, was developed to reflect its timeless, poetic, and sensorial essence.
The goal was to create a brand universe that feels intimate, authentic, and elegant, while honoring the history and individuality of each piece.
The work included defining the visual direction, logo, typography, color palette, social media guidelines and stationery design. Resulting in a cohesive and elevated identity.
The final outcome positions Aimé as a refined vintage brand with a modern sensibility, grounded in intention, craftsmanship and enduring style.
Visit Aimé curated selection of vintage fashion at Rue de Turenne 97, Paris.